Writing is part of my DNA.  Spelling bees, studying grammar, and diagramming sentences in school were FUN (yes—I was THAT kid)!  Fast forward after writing a master’s degree thesis, my early career was set in motion managing a research & development team in the bioscience sector.  Those years weren’t all drudgery churning out scientific reports—they also included co-authoring a successful global market patent:)!

Technical writing eventually morphed into opportunities for descriptive and persuasive writing as my career expanded into various leadership roles within manufacturing operations and business development.  What a whole new unexpected world liaising with sales and marketing!  Their way of working, thinking, and approach was so captivating—full of “structured creativity” (indeed an oxymoron)!  I wrote product literature, participated in design board creation, and experienced the feeling of satisfaction when able to meet a customer’s need and get the sale—a WIN-WIN!

While my career grew, so did my kids.  We love the outdoors and staying active.  All of you with children certainly relate to how fascinating it is that they can all be so different while raised in the same house!  I’ve always held a curiosity for what makes people tick, what motivates them—whether kids or clients.  That’s where my interest in human behavior, enjoyment of writing, and diverse corporate experience collided—becoming the substance that fueled my interest in conversion copywriting. 

Now, what makes kids do what they do remains a mystery (at least in my house)!  But what makes people want to read further on a web page versus quickly clicking away?  Why do potential clients decide to make a purchase or not?  What is the psychology behind buying triggers?  The secret is in the POWER of WORDS.  WHAT and HOW a message comes across MATTERS.  

Certification as a professional conversion copywriter was the next step—and launching my freelance business, Enable Superior Growth, LLC.  I’ve begun helping clients like you make more money.  It’s so rewarding to see them achieve results from their hard work!  I would love to connect and explore how spot-on conversion copy can make a difference for YOUR business!